engine mode
advisor — recommendations for this account
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engine activity — what the optimizer has done
monthly performance — spend · conversions · cost per conversion
daily trend (window) — spend & conversions over time
hourly spend & conversion shape (window) — when this account spends and converts
■ spend ━● conversions
campaigns — performance · trust · channel mode
hourly tuning — how aggressive the engine is by hour & weekday (click a cell to cycle: off → ½ → 1× → 1½ → 2×)
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Optimizer Decisions
Search Terms & Keywords
Keyword Bids
Hourly Pacing
Trust Detail